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  • Nelson L. Griswold

    Nelson GriswoldOne of the industry top thought leaders, Nelson Griswold is president of Bottom Line Solutions, Inc., a sales & marketing consultancy to the insurance industry. He is a nationally-known agency growth expert and the author of DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success, which has been hailed as the industry's only comprehensive plan for agency leaders to reinvent their agency to survive and thrive in the new benefits environment.

    Nelson is a former senior executive and top producer at a national benefits communication and enrollment firm. Recognized as the industry's leading authority on cross-selling and consultative selling, Nelson works with agencies and carriers to increase their revenues and market penetration through more effective selling and cross-selling.His clients include carriers such as Humana, Aetna, Trustmark, Anthem/Blue Cross, Assurant, RBC Insurance of Canada, Allstate, and insurance agencies across the U.S. He has trained thousands of brokers and the sales teams of multiple carriers to cross-sell voluntary benefits effectively and to use consultative selling to add value to their selling.

    He's a Contributing Editor and writes a monthly column for Employee Benefit Adviser magazine and contributes frequently to other leading industry publications. A featured speaker and keynoter at industry conferences, Nelson serves on the board of the Workplace Benefits Association.

  • Scott Cantrell

    Scott CantrellScott Cantrell is Chief Marketing Strategist at Bottom Line Solutions and is one of the insurance industry's leading marketing experts. He is co-author of DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success.

    Scott is the industry's top authority on direct marketing strategies and provides agency clients with high-ROI marketing strategies that can be held accountable for results. He has a rich background as a professional communicator, trainer, and strategic marketer.

    He has been featured in Employee Benefit Adviser, Producers eSource, Canadian Insurance Top Broker and other leading industry publications and speaks frequently at industry events.

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    What clients are saying...

    Nelson and Scott have diagnosed the problem and provided agencies with a prescription that should guarantee a healthy and prosperous future.

    Joshua Hilgers
    President Health Partners America
    Birmingham, AL

    I’ve known Nelson Griswold for many years; he’s the type of visionary our industry needs and this is the antidote to the uncertainty and doubt plaguing so many agencies in this time of transition.

    Chester Bullard
    Executive Vice President
    The L. Warner Companies, Inc.
    Timonium, MD